BELANTARA MAYA

Long lost sales letters

2012-06-09T23:41:00.000-07:00

I'll be the first to admit it.

I hate writing sales letters.

It sucks. What a pain in the A@&!

There's so many "rules" to follow…straining your
brain to write attention-getting headlines,
compelling offers, "mouth-watering" bullets" -
OUCH…it makes my head hurt just thinking about it.

So What's the Alternative?
Cold Calling? No Thanks.

Consider the alternative to the sales letter…doing
cold-calling grunt work?

Telemarketing?

Who wants to do that kind of crap?

A great sales letter is meant to replace the need
for all those prehistoric ways of "begging for
business".

So it's clear that any entrepreneur or salesperson
who wants to get out of the ranks of the "pushers
and peddlers" must have a great sales letter.
There simply is no substitute.

In fact, maintaining an 'arsenal' of proven,
winning sales letters that will not only convert
prospects into buyers, but also move buyers into
life-long customers is the MOST important 'weapon'
that any marketer can have.

So to get it done, you've got two choices: write
good copy yourself, and if you can't - hire
someone to do it for you.

Two Big Problems:

1. Learning how to write good copy takes tons of
time, money and patience… three commodities that
most marketers don't have.

2. Hiring a good copywriter can cost a bloody
fortune (if you can even find a good one) and if
you do find a one, they'll put you on a waiting
list a mile-long.

Thankfully, now there IS another choice…

http://tinyurl.com/longlostsalesletters

How Dan Lok's Stubbed Toe Solved My Sales Letter
Problems Forever

Just a few years ago, Dan Lok "retired early" from
his full-time job being one of the world's
highest-paid copywriters - going full-time into
the Internet Marketing Business.

In his early years of writing copy, Dan slaved
away writing hard-hitting sales letters as an
apprentice for "Mr. X" - a Multi-Millionaire
Marketer in Canada.

During these years Dan and Mr. X wrote hundreds of
classified ads, 'advertorials' & sales letters
that resulted in over $3 Million in sales for
Mr. X and his companies. Eventually Dan went solo
and went on to producing some of the best-selling
ads in internet history for other clients.

Those letters that were created during the "Mr. X"
days were assumed to be lost forever…until one day
Dan stubbed his toe on a big box in his garage
and…

Voila! The "Long Lost Sales Letters" were
discovered…

http://tinyurl.com/longlostsalesletters

If You Can Replace a Few Words, You Can
"Legally Steal" these Exact Sales Letters
…and See Your Business Skyrocket

Imagine having a "time capsule" will take you,
step-by-step through the evolution of a hugely
successful direct marketing business - all the
lead generation ads, follow-up sales letters,
"upsell" packages, special events…everything that
was ever done to create massive amounts of sales &
profits through the years - over 188 pages.

Even better, now imagine being able to steal -
word for word - any headline, close, guarantee,
bullet or anything else you see in these letters
(all written by two pro copywriters), and adapt
them to your own business.

Regardless if you're selling professional
services, retail, wholesale, distribution,
information marketing, memberships, online or
offline… there's something here for everyone.

It's hard to believe, but Dan has agreed to
"waive" his rights to the copy. So that means for
you is no worrying about 'copyrights" or
'plagiarism'. Just take what you want, and get it
out…fast.

It's brain-dead easy, trust me.

In fact, at the link below you'll see some really
cool examples of Real headlines, opening
paragraphs, bullets and offers that were "lifted"
right from the pages of "Long Lost Sales Letters"
and adapted to fit tons of different businesses -
Lawyers…carpet cleaners…salespeople…internet
marketers…M*L*M…daycare owners… chiropractor - it
doesn't matter.

You'll see how easy it really is to adapt these
letters to any business.

Check it out:

http://tinyurl.com/longlostsalesletters

* Don't Just Steal the Words - Steal the Ideas,
Too *

Diving into this huge selection of winning ads
like this is bound to send your brain into massive
"creative" mode, allowing you to 'look behind the
curtain' at how a real direct marketing business
is run.

You'll feel like you've struck gold when you start
adapting these proven marketing ideas, offers and
'angles' to your own business. You'll see how easy
it is to create new promotions, sales, events, and
other compelling reasons to contact your customers
and prospects - and reap huge profits as a result.

Dan's Probably Going to
Raise the Price -
So Hurry…

Right now this package is priced ridiculously low,
since it was pulled directly from Dan's garage and
scanned into .pdf format (there's some smudges,
etc.) Dan has already communicated that he's going
to have these files cleaned up and raise his
price.

I don't know about you, but I can stand a few
smudges to get in on the bargain of the century…so
be like me - don't delay - get it cheap while you
still can:

http://tinyurl.com/longlostsalesletters

Best of Success,

Are you?

2011-06-09T23:38:00.000-07:00

Are You An Entrepreneur Pressed for Time? Do You Want
Sales Letters That Get Results Without Learning to Write
Copy Yourself…and Without Hiring an Expensive
Copywriter?

Go to =>
http://tinyurl.com/longlostsalesletters

“I really can’t recommend this resource enough!”

The Niche Formula

2011-06-09T23:25:00.000-07:00

Why Choosing the Right Profitable Niche for You is the
Most Important Decision You'll Ever Make

When you start into any business, it's critical to know
that you're selling a product:

- That people really want
- That people are willing (and able) to pay for
- With enough demand for it
- Where there's not so much demand that the market is
too competitive

But there's another key component that you cannot do
without. And this is where a lot of internet marketers
are misled:

- You must have a Love for the market that you choose.

In other words - you must sell a product where can put
your heart into it because you sincerely believe that
it's the very best solution for your customers.

Let me give you a rather outrageous example to show you
what I mean…

The Guy Who Makes Millions Selling Bad Movies of
Russian Women Firing Guns… Naked

It's true. There's a guy I heard about who has a $40
per month membership website where you can see bad
movies of Russian women "playing army" - naked. That's
right…they're firing real guns…tanks…blowing up stuff -
but they're just not wearing any clothes.

Not really pornography, I don't guess. Just kind of
weird…yet he has 3,000+ members (yep…that's $1.44
million a year).

Now, if you're an incurable capitalist, you may find
this example awe-inspiring.

However, if you're like most people, you couldn't
imagine yourself doing something of "questionable
social value" like filming naked Russian women with
guns.

So, ask yourself this question instead:

Do you possess particular knowledge or do you know of a
product that will help people… Be Better at Something
(sports, hobbies, playing an instrument, training pets,
etc)…Make Money…Save Money…Save Energy or Effort…Save
Time…Be Healthier…Be More Popular…Prettier…Sexier…
etc., etc….???

If something immediately comes to mind, you may have
discovered what you "love" and what could be the ticket
to your financial future...

But finding what you 'love' is only the first step.

Like I mentioned before, you still have to make sure
that your product idea is something that people really
want, they're willing to pay for, where there's enough
demand…and without the marketplace being too
competitive.

So how the heck do you do that?

How to Know With 100% Certainty If What You Love Will
Make You Huge Profits

http://tinyurl.com/nicheformula

Recently I've been reading Dan Lok's latest Ebook "The
Niche Formula" and I've been blown away with just how
much he's boiled down the "profitable hidden niche
search" to a real science.

This isn't just some Ebook about looking up keywords on
the sites everyone already knows about. His methods are
advanced and thorough…and some might even make you
uncomfortable. Some of his tactics are so 'sneaky' I
found myself shaking my head, wondering, "You can
really do that? Is that even legal?"

Of course, he's got the goods to show for it. Dan Lok
has personally made over $5 Million online and his
personal coaching clients have made millions more with
his instruction. In fact, it was because of the urging
from one of his successful "niche" marketing clients
that he finally agreed to release "The Niche Formula"
to the public.

In fact, he's so confident that by using his methods
that you're guaranteed to have found not one or two -
but dozens of red-hot untapped profitable niches…all
dealing in a subject matters that you love.

And that's what you want, right?

Stop wasting time wondering wafting back and forth,
wondering "I wonder if this product will sell to this
market" or "I'd really like to pursue the (?????)
market, but I'm not sure if it will work".

Have the confidence that you're using the secret
hidden-niche-finding formula of an Internet
Millionaire…pick it up today:

http://tinyurl.com/nicheformula

You'll love it.

Imagine!!!!

2009-06-09T23:08:00.000-07:00

Hi guys,

Imagine this:

Instead of heading of to work next Monday you make
a short trek to your home office and power up your
computer. You access your e-mail and see line
after line of e-mail messages with the subject
line "Payment Notification".

You check your stats, spend another hour doing
pleasant, money generating work, then call it a
day.

Sounds like a fantasy?

It's not. It's the very real life of an
information marketer.

Sure, you've heard the stories.

A guy is laid off, spends his last few bucks
creating an online business, and quickly builds
his small investment into a million dollar
machine. In the information business, stories like
this are not unusual.

Fortunes have already been made, and there's still
plenty of room for anyone to jump in and suck
millions of dollars in profits with their own
automatic information business.

And that's the reason selling information is
considered by many to be the simplest way to
create a million dollar automatic home business.

It's easy to hear why many make the above claim:

* No or very little investment: I know people that
started without a dime to their name and built a
business that produces more in a month than some
make in a year!

* No overhead: You can run your business from
anywhere that you have computer access. No
employees. No office to rent. A corner of your
living room can be your corporate office.

* No selling: You'll never speak to anyone face to
face or over the phone if you don't want to. It's
all done for you automatically.

* No inventory: Since your product is digital,
there's no need for a warehouse full of product.

* No limit on income: The sky's the limit! Want to
give yourself a $1,000 a week raise? You can. Just
introduce another product.

* No need to be at the office: Your business runs
itself automatically, giving a sales presentation,
collecting money, and delivering the product. You
make money while you sleep.

All the above reasons add up to the ultimate
business, Work when you want to, give yourself a
raise.

Start to spend your time with family doing what
you like instead of being tied to a time clock.

You're in control of your time and income. (And
few other businesses can offer that!)

I stumbled across something incredible recently…

And as a valued customer I wanted to let you know
about it...

* Turn Knowledge Into Money *

=> http://tinyurl.com/knowledgeintomoney

Here's what is in Turn Knowledge Into Money:

* How to set up your website on "auto-pilot" to
deliver your products to customers who order while
you sit back, relax and collect a check

* 3 simple tricks to creating a website that
really sells

* Inside secrets to using pay-per-click search
engines to dramatically increase your business

* The 2 biggest lies about the Internet that need
to be exposed so you don't lose your shirt making
bad and uninformed decisions

* And much more!

These are the same proven formulas they’re using
to make their fortune on and off the Internet
right now!

No “hypothetical” theories here. No empty promises
or fluffs.

Just hundreds of proven tips, tricks, and
strategies for getting rich with your own
information products!

http://tinyurl.com/knowledgeintomoney

Sincerely,

2009-06-04T07:33:00.000-07:00

i just want to write this little note about what is in my mind , yeah right now i am confusing

Mantra Uang nya Aldian Prakoso

2009-05-25T16:52:00.000-07:00

Apa kata praktisi & Guru tentang MantraUANG

Anda mungkin sama seperti saya, ketika pertama kali mendengar tentang MantraUANG. Sama-sama tidak percaya. Masa sih 10 MantraUANG bisa menyulap blog menjadi mesin uang otomatis yang bekerja dengan sendirinya?

Namun setelah saya baca kata para praktisi & Guru tentang MantraUANG, dan saya praktekkan sendiri... Wow! MantraUANG sungguh gampang untuk mulai bisnis online & betul-betul terbukti!

==> http://www.mantrauang.net/affiliate/jrox.php?id=37_1_aaid_2

Ini dia sebagian kata para praktisi & Guru tentang MantraUANG:

Blogs are absolutely the fastest way to profits, even if you don't yet have a product.

Aldian's MantraUANG isn't a book about theory or about the technical details of how to set up a blog. You can find that information for free anywhere.
Instead, Aldian gives you in depth blogging case studies to analyze. He has conducted interviews with bloggers and also shares from the results of his own blogging experiences.

And the best part is that Aldian didn't just write the book and run. He's giving you support the whole way by providing a forum where you can interact with other readers in a mastermind type setting.

Block out some time right now and read this book. Then get your blog up and start making money!

Stephen Pierce
Master Internet Marketer & Business OptiMINDzation Coach
MantraUANG merevolusi blog menjadi sumber penghasilan Anda yang dahsyat di bisnis online.

Saran saya jika Anda ingin dahsyat di bisnis online, beli, baca, dan terapkan buku MantraUANG ini untuk memperluas wawasan serta membuka peluang baru dalam menghasilkan uang dengan lebih cepat, lebih mudah dan lebih banyak.

Tung Desem Waringin
Pelatih Sukses No. 1 di Indonesia dan Penulis Buku Terlaris Financial Revolution & Marketing Revolution
Apa yang Anda akan temukan dalam buku ini adalah sangat menakutkan.

Karena jika Anda tidak membaca buku ini dengan teliti secara berulang-ulang dan mempraktekkannya, maka Anda akan hanya jadi penonton yang gigit jari melihat ribuan pembaca lain dengan santai sudah menerima cek sampai ribuan dollar setiap bulannya secara otomatis.

Suwandi Chow
Penulis buku dan eBook Best Seller, Web Copywriter

Nah, anda bisa mengintip gratis MantraUANG sekarang juga di:

==> http://www.mantrauang.net/affiliate/jrox.php?id=37_1_aaid_2

Dengan MantraUANG yang sama pula para Guru seperti Joel Comm telah menikmati penghasilan USD 3.389/bulan, begitu pula dengan Ewen Chia telah menikmati penghasilan USD 70.148/bulan.

Klaim keberhasilan Anda sekarang juga!

==> http://www.mantrauang.net/affiliate/jrox.php?id=37_1_aaid_2

2009-05-24T21:57:00.000-07:00

7 Steps to Creating Your Own Product Within Hours

When it comes to making money online, having your own product line can put you miles ahead of the competition.

But if you’re like most online business owners, creating a complete product line will take hundreds of hours of your time, or thousands of dollars of your money! That’s why I put together this step-by-step plan to show you how to create your own product as quickly as possible.

Step #1: Decide on Your Topic – Chances are you already have a niche area that you’re focusing on. If not, that’s the place to start. To do this, consider topics that you already have some interest in. Then browse the search engines, forums and even sites such as Clickbank and eBay to see what type of demand there is.

Step #2: Find the Content – I’m a big believer in using Private Label Rights (PLR) content as much as possible. It’s an affordable way to get some really unique content that you can use as your own. There are lots of sources of PLR so do a bit of research to find a few that will give you a variety of information on the same topic.

Step #3: Decide how you’ll use the content – There are many different types of products that you can create. A good idea is to have several options at different price points so that your customers have a good selection to choose from. This will also encourage them to purchase more than one product! When using PLR content, you can easily take articles and combine them to create a special report, ebook or mini-course. For higher end products, record them to create an audio product or have them printed as a physical product.

If you’ve found a great PLR ebook but want to do something different, add additional articles to it, or bundle it with an audio to create a complete product. The key is to be creative and think about what will be of interest to your target audience.

Step #4: Combine content to create a unique product – As was mentioned briefly in step #3, combining PLR content is a great way to create a product that is uniquely yours. Although others have access to the content separately, chances are that how you choose to combine it will be something that only you do. Select related information from several sources to create a comprehensive product.

Step #5: Add some of your own flare – If you’ve combined PLR content from several sources to create your product, it’s not necessary to rewrite everything. But adding your own personal touch is always a great way to engage your customers. This can even be as simple as writing an opening and closing letter that gives your spin on the information presented.

Step #6: Get some feedback on your product – Always have a few people read over your product before you release it to the public. This can be a spouse, friend or colleague although if you choose potential customers you’ll get better feedback. And you may even get a couple of testimonials that you can use in your marketing materials.

Step #7: Put together a sales letter – Some PLR content comes with pre-written sales letters. Since you will have added some additional information you’ll need to modify these materials. Or, sit down and write your own sales letter that highlights all of the benefits of your product.

Repeat these steps for multiple products at different price points and you’ll soon have a complete product line. It doesn’t get any easier than that!

--------------------------

PLRWholesaler offers one of the largest selections of high quality PLR content on the web. And best of all, it won’t cost you a dime! Check out this amazing resource at http://plrwholesaler.com

Great PLR content for nothing is a reality after all There really is such a thing as free PLR Content The Biggest Free PLR content site with absolut

2009-05-24T21:42:00.000-07:00

Well as you guys no doubt know, to really succeed with our internet marketing careers, we need to have great digital products that convert all of our qualified leads into real, cash-paying customers. For many people, coming up with products will involve them creating them on their own, or it may involve them commissioning other professionals to do the hard work for them.

Chances are though, like most smart internet marketers, you probably want to save a whole lot of time and money. After all, if you were to create your own e-book for instance, expect to spend tens of hours doing the research you need, and then writing the book itself – and that's if you're only semi-decent at writing. If you're a good writer, it will still take you hours and hours and if you're terrible, well, forget it, because your e-book won't sell!

Now, you certainly won't go wrong by hiring a good writer to create a really good e-book, but think about how much a good writer is going to cost you. Wouldn't you rather spend that money on getting visitors to your site so you can make more money?

I'm pretty sure, like me, you're always looking for ways to save time and money on your internet marketing business. I'll easily spend hours each week just reading up on the latest internet marketing happenings and news, in the endless search of improving the way I do business. In my latest search, I came across a really unique website, that's well worth you checking out if you are serious about time and money saving:

http://plrwholesaler.com/download/clk.php?pid=2&a=64948

Now the name is pretty self-explanatory. This site was created by an internet marketer for internet marketers, and it's a one-stop shop for PLR material. E-books, reports, training videos, e-courses – you name it!

The really wonderful thing about this site though is that membership is free. You can sign up as a VIP Member, which won't cost you a cent, and you can download a huge amount of PLR material for free!

You can sell that material yourself as part of your own internet marketing business, and of course, you can change any part of the product to suit your target audience.

Don't be put off by the free part either, in terms of the quality of the material that's on offer, because I've downloaded the free PLR stuff myself and it's of a really high quality.

I've paid plenty of writers in my time to create digital products, and I can honestly say that the quality of this material is just as good, if not better – without me having to pay the money I would pay a writer.

In addition to the free PLR material you can download as VIP Member, you can also access heaps of great information about how to improve your internet marketing business.

You also have the option of paying a small one-time fee to become a Full Member of the site, and that will entitle you to even more fantastic PLR products to download and sell, plus you can become an affiliate of the PLR Wholesaler website itself, and receive a great commission whenever somebody you refer signs up as a Full Member.

Regardless of whether you're a paying member or not, you will have access to a regular e-newsletter that gets sent out, and if the testimonials are anything to go by, it's definitely one e-newsletter that's worth your while.

I can vouch for that too, and I am a real pro when it comes to deleting emails that bore me!

So, please do me a favor and join now – this is a site that's definitely worth your time regardless of your level of experience in internet marketing, so visit it now at:

http://plrwholesaler.com/download/clk.php?pid=2&a=64948

I promise you won't be disappointed.

Until next time, may you keep on selling!

Million Dollar Internet Promotions Review

2009-05-24T21:07:00.000-07:00

In a moment, I'm going to tell you something I found
astounding...

And I wanted to let you know about it because you're a
valued subscriber and this information is incredibly
powerful.

As you may know, without absolutely kick-butt copy, it
won't matter how much traffic you get, how high you are
in search engines, or any of that other stuff!

Maybe you've written a couple sales letters, maybe
you're read books on copywriting, heck... you can
probably even recognize good copy when you see it!

But your copywriting still isn't that good and your
website is not making the kind of money you want to
make.

Don't blame yourself. You see, what you're probably
missing the thinking process that goes on while the
copy is written, and why the copy is written the way
it is, and what makes it work!

What if you can tap into the "thinking process" of a
world-class copywriter?

Do you think your copywriting skills will be catapulted
to entirely new levels?

It's NOT another course on copywriting. It's NOT
another seminar on writing copy...

It's your chance to get inside the heads of the world's
greatest copywriters taking a pool of winning sale
letters that combined, produce MILLIONS of dollars and
then see how YOU, too, can profit from "swiping" these
untold, hidden, jealously-guarded secrets.

I give this product my absolute highest recommendation.

http://www.websiteconversionexpert.com/cmd.php?af=975831

2009-05-24T19:10:00.000-07:00

Traffic Conversion Secrets Finally Revealed!

Copyright © 2006 Quick Turn Marketing International,
Ltd.

"Dan, I need your help. The copy on my website sucks.
It must. Nobody is buying my product…" Or ordering
"my ebook"… Or signing up for "my course"… Or booking
"my services."

People tell me all the time that their websites
"doesn't convert."

(Not sure what "conversion" is? It's that "magical"
transformation that turns a site visitor into a
product/service buyer)

If you're a website owner who's unhappy with the
business your Internet presence is generating, I
wouldn't be surprised if you think your copy is the
culprit, too. A lot of people think that if there's a
problem with conversion that the sales copy must be at
fault.

This is WRONG THINKING…and potentially fatal to your
website's success.

Don’t misunderstand me… My business is copywriting.
It's my bread and butter. (Also my caviar and
champagne!) I come from a traditional sales and
marketing background where the emphasis is on "words
that sell."

The world's most brilliant sales letter for the
world's most incredible product won't necessarily
generate the through-the-roof results you might
expect. The truth is that turning a casual site
visitor into a "here's my credit card take whatever
you want" buyer takes MUCH MORE than just effective
copywriting.

Converting prospects into clients and customers takes
more than a super headline… More than a list of
"what's in it for you"… More than an ironclad
guarantee and more than a page of testimonials from
celebrities and authorities.

This isn't a war that will be won with words. You
need more…much more.

If you think of your website as a high-powered sports
car, your sales letter is the engine. But as any
racer on the NASCAR circuit will tell you, without the
right fuel and other essential components, an engine
can't run smoothly and a car will never be first to
the checkered flag.

I don’t care if you have the most powerful "engine" in
the world…the greatest sales letter ever written. If
you're not taking advantage of technology and
leveraging human psychology in your sales and
marketing efforts, you're simply out of the race.

I usually wear my copywriter's "hat" when I do the
rant and load you up with lots of ideas for creating
great sales messages. The how's and why's…the do's
and don'ts… the nuts and bolts.

But this time around, I don't want to focus on the
engine. Instead, we're going to make a "pit stop" to
look under the hood of "killer" websites and talk
about everything that's working to power their success.

= = = = = = = = = = = = = = = = = = = = =

Conversion Secret #1 - Less Can Be More (Why the
QUALITY of Your Traffic is More Important than the
Quantity)

= = = = = = = = = = = = = = = = = = = = =

The number of people that visit your website is
meaningless if they don't buy anything when they're
there. You can have ten thousand people hitting your
site a month, but if they're looking for camping
equipment and you're selling baby strollers, you're
not going to convert a single visitor.

And if you're paying per click, this will kill you.
Your marketing dollars are going up in smoke.

On the other hand, you can have less traffic, but if
they’re targeted, you’ll have a very high conversion
rate. If your baby stroller site has a banner ad at
a baby formula store, chances are the people who click
through will be more likely to buy from you.

Here's something you MUST keep in mind: "more likely
to buy" doesn't mean that they will buy. That’s why
tracking your traffic is so important. You have to
know exactly where your traffic is coming from.

Are they from Per-Pay-Click? Are they from affiliates?
Are they from offline marketing? What percentage is
from what promotion? Unless you know the answers, you
can't build on your success.

You can't improve something you can't measure.” W.
Edwards Deming, management expert.

A steady flow of QUALITY traffic and information about
where it comes from will affect your conversion rate
just as much as the quality of your sales message.

= = = = = = = = = = = = = = = = = = = = =

Conversion Secret #2 – Don't Let A Good Answer Get
Away (Exit Poll)

= = = = = = = = = = = = = = = = = = = = =

No one expects a 100% conversion rate, of course. You
may dream about it, but, depending on what you’re
selling, if you're getting a 2-3% conversion, that's
pretty damn good.

Okay, you're not converting 97% of the people that
come to your site… But does that mean that their visit
has to go into the "lost cause" column? No way!

If you paid to have those people visit, you can't just
let them get away! You need to get some kind of
return on your investment. Why not do an exit pop-up
survey, asking them why they’re not buying?

Want to really get a visitor's attention. Use an
audio pop-up. When people leave your site you can
have a pop-up with an audio portion like this:

“Wait, before you go, could you please help me out?
I'm not trying to sell you anything, I just need some
information. Could you tell me the single biggest
reason that you’re not giving us a try today? What’s
the ONE reason that’s stopping you from purchasing (my
product name)? Just fill out the box below and click
on the submit button. Your opinion matters to me..”

Boom! You've just created your own "consumer feedback
forum" and you haven't spent a penny on some
high-priced focus groups. Once you get a bunch of
responses to your exit poll, you'll be able to
identify patterns in what people say. Use what you
learn to make the changes that you know for certain
will bump up your conversion rate.

Success and failure shouldn't be based on guesswork or
assumptions. It doesn't matter what you think is the
reason people aren't buying. It doesn't matter what I
think is the reason people aren't buying.

The only thing that matters is what your customers
think…that's the "pulse" of the marketplace and the
lifeblood of your future business. And with an exit
survey, your customers will tell you what you need to
do in order to convince them to buy your product!

People consider me a marketing wizard because I'm so
good at market research. Well, I may be a "wizard,"
but I'm not a genius, and I certainly didn't earn my
Ph.D in marketing. That's because you don't have to
be marketing genius to get your finger on the pulse of
your industry.

Here's the secret: I am not the marketing wizard.
You’re not the marketing wizard. Your CUSTOMER is the
marketing wizard.

All you have to do to learn the "mysteries" of more
sales is ASK your customers… And make sure you ask the
people who decided not to be your customers, too.

Just ask and they’ll tell you. Then take what you've
learned, incorporate it into your sales message, and
watch the "no sales" turn into "sales" so fast that
you'll get a speeding ticket for all that fast-moving,
fast-buying traffic!

= = = = = = = = = = = = = = = = = = = = =

Conversion Secret #3 – Take a Tip from the Tortoise
(slow and steady wins the race)

= = = = = = = = = = = = = = = = = = = = =

Far too many Internet marketers try to close the sale
with one step. Are you one of them?

Do you run an ad in some ezines, post a couple of
Pay-Per-Click ads, then sit back, relax and wait to
enjoy "the show"? Do you assume that people will
notice the ad, read the ad, get excited by the ad, go
to your site, read your sales pitch, pull out their
credit cards and buy from you?

Do you expect to accomplish all that with ONE STEP?
Give me a break. What are you thinking?

That's like you’re trying to have sex on the first
date.

You might get away with it. (You might get some sales
and be profitable) But chances are, without a little
coaxing from you at every step in the process, you'll
be going home alone.

Take it slow, will ya?

Show some class. Have some manners. Get to know each
other. Share some stories. Make a connection.
Develop a relationship before you try to close the
“deal”. People buy from people they trust. So you’ll
make a lot more sales if you take the time to develop
a solid relationship.

How do you convince website visitors that you're one
of the "white hats"? Start building that
relationship. One way is by giving more than you get.

Give them a free report. Give them a free mini-course.
Give them a free ebook. Give them a free chapter.
(Are you getting the idea that "free" may be the most
important word in relationship-building on the
Internet?)

Bribe them and get them to give you their name and
email so that you can follow up with them using an
autoresponder. And don't forget to make it simple.

One easy-to-use option is a hover ad that drops down
on your visitor’s screen when they visit your site,
inviting them to "opt-in" to your free offer. Why a
hover ad? Testing shows hover ad gets more attention
than traditional pop-ups.

A more advanced way…and to some a less "savory," but
extremely effective way…to capture contact information
is to make your home page an opt-in request.

Basically, a visitor can't get to the rest of your
site without providing contact information. You
qualify them before you let them read your sales
pitch! That’s pretty brilliant if you ask me!

The opt-in doesn’t have to be fancy. And it definitely
shouldn't be very long. Just a killer headline and
some equally killer benefits. That’ll do it.

A good example of this kind of approach in action can
be found here: http://www.extremewebcopymakeover.com

Don't blow it! When you follow up with them, you
don’t just want to pitch them. You want to deliver
value in your autoresponder messages. Educate them.
Teach them something. Then just have a little plug at
the end.

Remember I said that people buy from people they
trust. If you're constantly selling things, then
you're a salesperson…and your motives are immediately
suspect.

But if you're constantly giving things away, sharing
ideas, giving more than you're getting, you're a
valuable resource…a good friend…a trusted advisor.
(There's the secret password -- trust!)

And the beauty is…what you give away doesn't have to
cost you a penny.

Let’s say you’re selling an ebook, you can actually
take the first 3 chapters of your ebook and turn them
into a series of autoresonder messages. This is a
great way to give them a taste of what you’re selling
and to prove that you're the "real deal."

= = = = = = = = = = = = = = = = = = = = =

Conversion Secret #4 – Hear Ye, Hear Ye (Audio on the
Internet)

= = = = = = = = = = = = = = = = = = = = =

When I talk about copywriting, I often talk about how
important it is to engage the reader's senses. Make
them see with word pictures… Make them feel with
hot-button language. The more senses that are
involved, the more likely it is that your prospect
will be sold.

Using audio on your site is a sense-sation.

With audio, you appeal to a completely different sense
than the average site. The web is full of visual
appeal, but with audio, you suddenly connect with a
visitors ears with a whole new component -- a verbal
component.

Your spoken words will strike an emotional chord with
visitors and connects on a "human" level in an
otherwise electronic world.

And here's something that every website needs:
excitement. Because it's rare, audio is unusual and
attention-getting. It's brand new, instead of the
"same old, same old."

(This won't be true forever, of course, but for now,
you can take advantage of audio's scarcity.)

Your audio features don’t have to be limited to you.
You can also use audio testimonials. Instead of just
having a written testimonial, why not offer a "listen
to what this satisfied customer" opportunities and add
audio testimonials to your sales page.

Don't let your fear of the unknown or a fear of
failure hold you back. You don’t have to be a techie
to utilize and implement these technologies. If
you've got the will, I'll show you the way:

This is a list of website conversion tools that I use
and recommend to my clients so that they can add
"bells and whistles" quickly, easily, and
inexpensively.

http://www.danlokrecommends.com

Okay, now my secrets are your secrets. The same
tricks and techniques that I've used to achieve
astronomical traffic conversion levels are now at your
disposal.

They've been tested and refined and re-tested.
They've worked for me…and they've worked for my
clients (who, by the way, paid me a fortune to
implement them on their behalf).

I know they'll work for you. Let me know when they
do. I'd like to add your success story to an upcoming
issue of the Rant.

Stay Lok-ed and loaded for success,

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com

101 Mind-Grabbing 'Bucket Brigade' That Will Keep Your Prospects’ Eyes Glued To Your Sales Pitch!

2009-05-24T05:26:00.000-07:00

Copyright © 2006 Quick Turn Marketing International,
Ltd.

Dear Friend & Subscriber,

It’s getting very hot in Vancouver.

I’m swimming like 3 times a week now. Feels good and
COOL to be in the water. Plus, I’ve lost 5 lbs since I
started swimming again a month ago!

I usually like to go to the pool in the evening...
fewer kids and parents... less interruption... more
room to "splash at will."

Currently, I can swim the pool back and forth 20 times
without stopping or taking a rest... my goal is to
bump that number up to 30 times... and my ulterior
motive is to live until I'm 100+.

Cheer for me, will ya?

Anyway, let’s get back on track here...

If you want your sales letters to be super-magnets,
with messages so compelling that your prospects' eyes
are glued to every word, if you want to achieve the
"can't look away" pull of a car accident... then
you're going to love this issue of the Rant.

In it, you're going to learn exactly how to create
your own "grab 'em, hold 'em, and never let 'em go
sales letters... and I'm going to be your teacher.

There are lots of ways to capture someone's attention.
Stand on the street corner and scream "Hey" at people,
and you'll have their undivided attention…but only for
a moment.

The biggest challenge in crafting an effective sales
letter is keeping your prospect involved... engaged...
reading. If you forget for a moment to emphasize the
"What's in it for you" nature of your offer, your
prospects will tune out, turn off, throw your direct
mail piece in the trash or remove your web sales page
from their "Favorites" list.

Your sales letter can't just get a prospect
interested... it has to keep the prospect
interested…until you make the sale!

"Ah yes, Dan, but how?"

Well, my eager student, to get your prospects to
arrive at "Buy Street," you need to lead them step by
step through all the benefits they'll receive from
taking advantage of your offer…overcoming every
possible objection they might raise before it
sidetracks their interest.

"Ah yes, Dan, but how?"

Inquisitive, aren't you (...if not a little
repetitive)? Excellent. I like curious
question-askers. People with the heart of an explorer
like you usually end up with the bank account of a
sultan... like me! (Excuse me for a moment while I
lasso my ego... it's on the loose again.)

Okay, back to YOU.

It's time for you to learn an age-old strategy... but
in a brand new way.

Have you ever heard of a "Bucklet Brigade?" It was a
serious of people who passed buckets of water
continuously from one to another in order to put out a
fire.

Well your Bucket Brigade is going to light a fire -- a
sales inferno -- under your prospect's butt... And it
will keep turning up the heat bit by bit until they're
burning with desire to buy, Buy, BUY.

What exactly is a “Bucket Brigade”?

They’re simply phrases and words that “join” together
paragraphs in your sales copy. Don’t overlook these
"covert operatives" that secretly (but very
effectively) keep your reader "in the loop."

Your sales pitch needs to be seamless so that your
prospect never has a chance to "slip out" the sides.
They can only go one way -- forward to your sales
offer.

A good "Bucket Brigade" is a series of miniature
“cliff hangers” that literally suck your prospects in
your copy and keep them reading until they buy!

There are a probably a million different ways to get
from Point A to Point B to Point Sold, so to save you
time and testing, I've compiled a list of 101 Proven
“Bucket Brigade” Superstars for you.

They've got the muscle you need to hold on to your
readers until the job (selling!) is done.

Enjoy!

1. As you carefully scan each and every word of this
page…
2. As you may have noticed…
3. Aside from that, one thing's for sure
4. And that doesn't take into account the fact that…
5. And here’s some great news for you:
6. And to prove it, here is…
7. A word of caution:
8. Astonishing, isn’t it?
9. And remember…
10. And that’s not all…
11. And best of all…
12. And what’s worse…
13. But before I jump into the details, let me say
this…
14. Back to what I was saying...
15. But don't take my word for it…
16. But I must let you in on a secret...
17. Before we go any further, I want to set something
straight…
18. But you're still unsure? You'd rather be safe than
sorry?
19. But what if you could...
20. But make no mistake about it…
21. But wait, it didn't stop there...
22. But if you're still not convinced, let me SWEETEN
the deal for you...
23. Bear with me, because I'm going to show you how…
24. But there is just one small catch...
25. But more on that later…
26. But that's not all... Far from it!
27. But you know what else?
28. But wait! You have seen NOTHING yet...
29. Bottom line is…
30. But how do you know if (Insert Your Product Name)
is for you?
31. But it doesn't stop there, either.
32. But don't worry...
33. Consider this:
34. Can this be true?
35. Can you imagine how great that feels?
36. Can you really afford not to….
37. Do you follow me so far?
38. Does this make sense to you?
39. Don’t forget…
40. For example…
41. For instance…
42. Fair enough?
43. Here's the real kicker:
44. Here's the story:
45. Here's something you probably don't know about...
46. Heck, you don’t even need…
47. Here are some examples...
48. However, the problem is…
49. How can you beat that?
50. Hang on to your seat because…
51. Have you heard enough?
52. Here’s what else I’ll do for you…
53. How?
54. I'm not kidding…
55. If you think it's nothing, think again…
56. I know, you're probably skeptical. Right?
57. I can't stress this enough...
58. In the next 5 minutes…
59. In truth…
60. It all comes down to this...
61. Just imagine…
62. Just let this sink in for a minute...
63. Let me ask you this question…
64. Let’s face it…
65. Look at it this way...
66. Let me show you exactly how this works:
67. Let me explain...
68. Let me give you a bit of an idea of…
69. Let me show you how dead serious I am…
70. Let me be a bit more specific…
71. Let me just quickly recap…
72. Listen, I'm not kidding around…
73. Now, you’re probably wondering…
74. Now, tell me...
75. OK, I'm nearly done, but…
76. OK, let me repeat that…
77. OK, I know what you’re thinking…
78. OK. You might be asking…
79. Reality is…
80. Seriously, put some thought into this…
81. Still not convinced?
82. So instead of wishful thinking...
83. So, here's what else is in store for you…
84. So hang on while I explain...
85. Think about it…
86. The fact is…
87. The best part is that…
88. To top it off…
89. That's just the tip of the iceberg
90. There’s a saying…
91. This is really cool…
92. The result?
93. Why?
94. What does all this mean to you?
95. What’s more…
96. Want to see how it works right now?
97. What makes this so special?
98. Want proof?
99. You see…
100. You’re going to love this…
101. Yes, you read that right...

My List is just step-one in creating Your List.
There’re a lot more buckets you can add to your
brigade. In fact, whenever you're "hooked" by someone
else's transition phrases, you should jot them down
and “save” them in your swipe file.

You know I advocate testing. So once you finish your
first draft of a sales letter, read it out loud, go
back and really examine the transition sections.

If the flow isn't smooth as silk... sprinkle a couple
of these “Bucket Brigades” throughout the copy...
you’ll be amazed at the effects it will have!

Sincerely,

Dan Lok

P.S. You should also ask a friend to read the copy out
loud to you. This is an eye-opening way find if
there’re any glitches. Good copy should sound a lot
like a killer infomercials... compelling to grab your
attention at 2AM and seamless enough that you don't go
to bed until AFTER you've placed your order.

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com

How to Use PLR Content to Blow Your Competition Out of the Water

2009-05-23T21:54:00.000-07:00

How to Use PLR Content to Blow Your Competition Out of the Water

Does it seem like you spend the majority of your time (or money!) on content creation? Website content, newsletter content, blog content, new products, mini-courses, special reports… the list goes on!

Or worse, maybe you don’t devote time or money to developing content. In this case, you’re missing out on a huge opportunity. As they say, “content is king online”.

To help them overcome the hurdle of producing content, smart marketers are turning to Private Label Rights (PLR) articles, ebooks and special reports. It’s a very affordable way to keep up with all the content that a successful site needs.

But PLR content could be doing even more…

Most people using PLR are just scratching the surface of what this awesome resource can do. They’re submitting articles to article directories and creating Adsense sites instead of focusing on where the real money is.

Chances are that if your competitors are using PLR content, they’re missing out on some golden opportunities as well.

What smart marketers know is that PLR content is a great secret weapon to blow your competition out of the water.

Here are some ways that PLR content can put you a step ahead of the others in your industry:

1. Fast Product Creation – Products are where the money is. It gives you complete control over your image and lets you keep a higher percentage of the profits. Using PLR content you can create a product within hours instead of months.

2. More Complete Product Lines – The more products you have for sale, the more money you will make. It really is as simple as that. Because once a customer purchases one product from you and is satisfied with it, he or she is significantly more likely to make another purchase. By having a complete line of products on the same topic you’ll greatly increase your backend sales.

3. Both Free and Paid Products – PLR content is a great way to create both free and paid content. This gives you options for building your list and participating in giveaway events while at the same time having a line of products that you sell.

4. Other Content – Whether you need content for your website, blog or newsletter, PLR is the quickest and easiest way to get it done. Although some PLR will need to be rewritten, you can also combine information from different sources to create longer articles that need very little rewriting.

5. Free up Resources – When you spend less time and money on creating products and other content, you’ll have more resources to focus on promoting your site. Watch your traffic go through the roof when you’re devoting 75% of your time to attracting visitors instead of writing.

If you’re not already using PLR content to grow your business, now is the time to start. There are so many opportunities to save time and money while at the same time propelling your business forward at lightning speed.

The key is to just get out there and do it!

--------------------------

Gabor Olah writes on various internet marketing topics and his site offers one of the largest selections of high quality PLR content on the web for free! Check out this amazing resource at http://plrwholesaler.com

What You Don’t Know About Using PLR Content – But Need To

2009-05-23T21:53:00.000-07:00

Private Label Content (PLR) has been a hot topic in online business over the last couple of years. As more opportunities have emerged for people to make money with niche marketing, so has the demand for affordable content.

PLR is the perfect solution!

If you’re not familiar with how PLR works, it is essentially a way for multiple people to “share” content. Since they are all given access to use or change the content, they pay significantly less.

You can then use that PLR as is and put your name on it as the author. Or you can divide it up, add to it, combine it with other content, create an audio product from it… the sky’s the limit! The more creative you are, the more unique your resulting product will be.

For online marketers, this can mean a savings of countless hours of work over writing all of their content themselves. Or thousands of dollars in outsourcing fees if they were to hire a professional writer.

But before you get started using PLR to grow your business, there are a few things that you need to keep in mind:

1. It’s important that you trust the source of the PLR content – Not all PLR content is created equal. There are lots of people publishing inferior content that no marketer in their right mind would use.

Remember, once you put your name on the content, your potential customers think that you wrote it. If it’s not well written, informative and interesting you’ll make a bad impression. Even if you’re just using the content on your website to improve search engine rankings, it has to be good quality because prospects will be reading it and judging you based on it.

2. The best use for PLR is not article site submissions – Submitting articles to article directories can be a great promotion strategy. And in the early days of PLR that is primarily how people used the content. But the article directories have gotten smarter and realized that multiple people are submitting the exact same articles. This makes the directory look bad – so they’ve tightened up their policies and no longer allow this.

But that’s alright, because that’s probably the worst use of PLR content. It just makes you look bad if you’re publishing the exact same article as someone else. Instead, smart marketers are using PLR content to create their own unique products. Customers are less likely to notice any overlap in the information if you do this well.

3. Combining PLR is the easiest way to use it – If you use a piece of PLR content exactly as is, the odds are that you’ll be competing directly with someone else who is offering the same product. However, if you add other pieces of PLR content then you can create something that is uniquely yours. You still don’t have to do any writing, yet you have a product with different information then your competitors are offering.

PLR content truly is a great way to get the content you need for your business. It’s affordable, easily accessible and flexible. Whether you need content for your blog or want to create a complete product line, PLR is the perfect choice!

--------------------------

PLRWholesaler offers one of the largest selections of high quality PLR content on the web. And best of all, it won’t cost you a dime! Check out this amazing resource at http://plrwholesaler.com

Donald Trump’s Marketing Secrets Revealed!

2009-05-23T21:03:00.000-07:00

Copyright © 2006 Quick Turn Marketing International,
Ltd.

It's official!

Now in it's third season, Donald Trump's killer
television series "The Apprentice" is officially a
"franchise."

With new seasons in the making, a clothing line that
carries "The Apprentice" brand, DVD's in production,
and mega-fortunes to be made, it's no surprise that
the king of real estate... a man who knows a good
thing when he sees it... is involved.

I like Donald Trump a lot.

Mostly because I learn something new from him every
time I watch him in action.

One of the barbs critics aim at Donald Trump is that
he's a shameless egomaniac who can't get enough of the
spotlight.

Well, they may call it egomania, but from my
perspective... it's a brilliant business strategy.

I'll admit it: I'm a marketer.

My job is to make people sit up and take notice of my
clients (and their products or services), and to
deliver a "brand" message at every opportunity.

That's exactly what "The Donald" does.

If that makes me him an egocentric,
self-congratulatory target for media pundits, who
cares? Because it also makes him a "household
name"…in households from Bangor, Maine to Bangkok
Thailand.

Brand recognition is the foundation of every marketing
strategy.

If you're a small business owner, YOU are your brand.

That means you must sell yourself as well as your
product or service.

Trump understands the concept, and what's why you see
his brand Trump on everything.

You've got to be willing to get name out there…
Willing to say, "Hey look me!"... Ready to stand up
for yourself, believe in yourself, and blow your own
horn…

Loudly and as often as possible.

Have you noticed that each episode of "The Apprentice"
includes a segment devoted to a current Trump project?

This as an opportunity for "The Donald" to billboard a
success story.

Week after week, he tells millions of people, "I'm a
great real estate giant and here's the proof." Take a
tip from "The Donald"…

You've got to be your own full-time marketing campaign
24 hours a day... because nobody else will!

Especially if you're an entrepreneur.

When you're the own of a business, especially a new
business, it's kind of like being a parent.

Before your business can "talk"... before your "little
one" has grown and established a reputation that
literally "speaks for itself"... you need to be the
"spokesperson."

How long will this last?

You may not want to hear this, but the answer is --
forever. You must always be ready to carry the banner
for your business and your success.

So, before you give Donald Trump "two thumbs done" for
shameless self-promotion, consider how his ego... and
his knack for savvy marketing... is a real asset to
his business empire.

If it's good enough for "The Donald," it's good enough
for me... and YOU, too.
The next time you sit down for the next episode of the
"Book Smarts vs. Street Smarts" season of "The
Apprentice," open your mind.

Instead of picking at the negative traits of "The
Donald" or his "top guns" Carolyn and George, think
about their success and ask yourself...

What can I learn from this guy? How does he marketing
himself? How can I adapt this concept to me and my
business?

The truth is, if you can't get at least a handful of
"golden nuggets" from this super-successful
entrepreneur, you may be hopeless.

What I'd like to do is share some of the key marketing
insights I've learned from Donald Trump and "The
Apprentice" that you, too, can use in your business.

Before we get to the marketing insights, however,
there's a bigger business concept that you need to
understand.

I'll give it to you the way I like best... straight...
"Lok-ed and loaded" to blow your mind:

You have something to learn from people of any age,
any background, any education, and any level of
success.

The candidate on "The Apprentice" can't hold a handle
to Donald Trump's success. Yet each week, they pull
rabbits out of hats, rising (more or less) to meet the
challenges presented to them.

Every new task makes them better in business as they
evolve, refine strategies, and respond to what they're
learning. There's no better formula for success than
the flexibility and resilience they demonstrate.

So don't just focus on "The Donald" for your weekly
dose of marketing magic.

Keep an eye on the candidates, too! You never know
who's got something to teach you.

= = = = = = = = = = = = = = = = = = = = =

Apprentice Marketing Lesson #1 - Too Much Is Never
Enough

= = = = = = = = = = = = = = = = = = = = =

Actually, "too much is never enough" was a successful
slogan from the early days of MTV, but it could just
as easily be the "poster child" for marketing. You
can never connect with consumers too frequently.

There's a marketing truism out there: To sell a
prospect, you'll need to make repeated contact.
That's why most direct mail campaigns use a minimum of
three messages, why magazines put as many as five
subscription forms in each issue, and why "The Donald"
says the word "Trump" as many times as he can in every
episode of "The Apprentice."

Does it make a difference? Can it make "The Donald"
even more successful?
Definitely.

In the 21st Century, every consumer is bombarded with
advertising messages…up to 3,000 a day for some people.

After a while, they just tune out. Or, if they don't
tune-out, consumers are often so distracted that they
don't really hear or see a marketing message.

It's more effective to send three mailers to 1,000
prospects than one mailer to 3,000though the cost is
the same. Another approach is a "timed" or "sequenced"
campaign.

In this kind of campaign, message #1 is a teaser. #2
is the "guts" and a gift offer. #3 gives ordering
instructions. The sequenced approach allows you to
generate both expectations and recognition.

Prospects look forward to hearing from you.

It doesn't take a rocket scientist to figure out that
you need to keep hammering away at the eyes and ears
of potential prospects. But the main reason for this
many not be as obvious as you think...

By repeating your marketing message over and over, you
"imbed" that message in the consumer's mind. Then,
when the consumer needs what you have to offer,
they'll think of you first... even if aren't actively
marketing to them in the moment.

The goal is to make yourself the automatic go-to
solution for a problem whenever that problem occurs.
The consumer's sub-conscious will do the driving.

= = = = = = = = = = = = = = = = = = = = =

Apprentice Marketing Lesson #2 - Sex Sells, But Too
Much Sex Repels

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The candidates chosen for "The Apprentice" are
uniformly attractive, articulate, and the kind of
people that most other people enjoy looking at.

The producers of the show -- including Mark Burnett
who produces that other mega-hit "Survivor" -- know
that sex sells on television.

Sex sells in marketing, too.

During the second season of "The Apprentice" when "The
Donald" pitted the men against the women, tasks were
routinely won thanks to sex appeal... women's AND
men's.

(You may recall that the men's team used one of their
attractive members to flirt with and win over a table
of gay diners during a restaurant challenge.)

But if you weren't watching closely, you might have
missed the episode where sex didn't sell -- big
time... and THAT is the point of this mini-lesson.

In one of the last episodes of the second season,
candidates were challenged to sell candy.

On one team, two blonde women donned matching red
leotards and flashed -- their smiles only -- at male
prospects.

Sales were brisk because, as we all know, sex sells...
and for most men there's nothing sexier than a leggy
blonde.

The other team was struggling, so with just minutes to
spare before the end of a task, one team member
offered to drop her skirt as a way to convince male
passersby to buy her candy.

They bought... in droves.

They weren't buying candy, of course, they were buying
sex... just like the guy who finds a car suddenly
irresistible because of the leggy swimsuit model
that's advertising it at the Auto Show... and just
like the guys who bought from the blonde "twins" on
the other team.

The problem with the "buy my candy and you can see my
buns" approach is that it was over the top.

As "The Donald" pointed out in the boardroom, the
candidate wasn't selling candy... she was selling sex
literally, with a candy bar bonus.

That, my friends, is why so many marketers are
referred to as prostitutes... and why the candidate
who dropped her skirt was dropped from the show at the
end of the task.

As "The Donald" put it so eloquently: You're fired!

The skirt-dropping candidate was fired despite the
fact that she had fulfilled her mission -- to make
money. Why? By over-selling sexuality, she left a
negative over-all impression.

Sex is powerful stuff…use it wisely and sparingly.

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Apprentice Marketing Secret #3: Cross-Promotion

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I've talked about this concept until I am blue in the
face, but I still meet prospective clients who
stubbornly say, "My product is such a winner that I
don't need to partner with other businesses and give
away any of my profits."
That's insane!

Or more delicately "No man is an island"…and no
business is either. There's not a company on earth
that can survive without a constant stream of
qualified prospects coming through the door.

So it doesn't matter what industry you're in or what
product/service you make available, whoever you are...

Tying your product to another popular product,
service, business, or person is always a winning
marketing strategy.

"The Apprentice" has featured cross-promotions with
Burger King, Pepsi, the Planet Hollywood restaurant
chain, and other well-know, extremely successful
businesses.

If these super-corporations benefit from
cross-promotions, doesn't it seem logical that your
business can, too?

The biggest trend in high-end marketing today is film
and TV cross- promotions. Ever since E.T. gave Reese's
Pieces a huge boost, marketers have aggressively tried
to get their products "placed" in films and television
shows.

Having a good product or service is NOT enough...
although it's certainly "Job 1." Quality and value
bring your customers back for more. But how the heck
do they do how wonderful your stuff is if they haven't
even bought from you yet?

In order to make a sale, you need someone you can sell
to. To achieve that you need effective marketing
systems to get these people in your funnel in the
first place.

Cross-promotion is the key.

Customers who are already "sold" on the business your
partnering with become, essentially, pre-sold on you.

And cross-promotion allows you to expand your
marketing reach without spending any additional
marketing dollars.

Can you imagine how much Burger King would have to pay
for a 15-second spot during "The Apprentice."

By appearing within the show in a carefully negotiated
cross-promotion, Burger King gets all the gain (aka
the audience) with none of the pain (advertising
expenses)

What did "The Donald" get out of all of this? In
addition to finding a company willing to let his
apprentices take over their business for the day,
consumers will now "think Trump" when they purchase
one of the burgers promoted on the show.

Clever, huh?

You're Fired... Fired-Up, That Is

I've "distilled" the essence of just three of the
effective marketing concepts that Donald Trump has
accidentally shared on "The Apprentice." They're the
same strategies he uses in his own business, but he's
let the cat out of the bag and now his secrets are
YOUR secrets

If you're inspired by what you've read here and would
like to go deep into Trump's mind, "The Donald" has
written several powerful books filled with stories,
anecdotes, secrets, and amazingly effective techniques
for making it to the top... and staying there through
thick and thin.

*Trump: How to Get Rich
*Trump: The Way to the Top
*Trump: Surviving at the Top
*Trump: The Art of the Deal
*Trump: The Art of Survival

Did you notice that each book leads with the word
"Trump"? He never misses an opportunity to promote his
brand.

I told you "The Donald" was a master marketer!

And consider this: if you can beg, borrow, or steal
just one or two ideas from a man who's sitting on a
billion-dollar empire... ideas that could jumpstart
your business empire... wouldn't it be worth 20 bucks?
(Less if you get a second-hand copy on Ebay).

This is your chance to be "The Apprentice" of Donald
Trump... to learn from the master... without worrying
about getting fired on national television.

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:

http://www.websiteconversionexpert.com/cmd.php?af=975831

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2009-05-23T04:35:00.000-07:00

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Sneaky Web Design Tricks That Automatically Boost Readership & Drive-Up Conversion Rate!

2009-05-22T21:01:00.000-07:00

Copyright © 2006 Quick Turn Marketing International,
Ltd.

Do you have powerful, irresistible,
conversion-oriented sales copy that's waiting to be
uploaded simply because you don't have someone to
"design" your site?

Well, I've got news for you: Picasso doesn't do
websites and you don't need a "museum piece." Your
site needs to be visually appealing…inviting…easy on
the eye. Nothing more, nothing less.

It simply needs to look and feel welcoming so you can
maximize retention and maximize sales.

This means that you, too, can have a site that
sells…and sells well…even if you don't have an art
degree, a graphics department, or a high-priced web
design firm on retainer. It's true that design and
copy go hand-in-hand, but -- this next bit is
important, so pay attention --

Design should always work with your copy in a
supportive role.

You read me correctly. Despite what graphic designers
tell you (and each other), design is the tablecloth,
not the meal. After all, it's your words that
convince prospects to buy…not your clever use of
color, graphics, or Flash animation.

In fact, on many sites, design elements aren't
attention-getters. They're attention mis-directors.
They draw attention to the design of the site and away
from the message of the site. Design like that isn't
helping you make a sale. It's just the opposite.

Its effect is self-defeating…like shooting yourself in
the foot. Or worse! Like shooting your prospect in
the foot and killing his/her interest dead.

Don't despair. Your design "phobia" doesn't have to
hold you back, and you don’t have to engage the
services of a psychotherapist to get to the root of
your fears. You have nothing to fear but fear
itself…the fear of not having a website with a
fabulous message drawing in millions of customers.

Just put yourself in my hands for a few moments. I'll
be your "doctor" with an easy-to-follow, two-part
"prescription" for website design health. There's not
a bitter pill in the lot…it's all easy-to-swallow (and
easy to learn) stuff.

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"Sneaky" Pill #1 - The Black and White Pill

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Have you ever watched preschoolers with the BIG BOX of
Crayola crayons…the ones with 64 colors in them.
Little Mikey or Molly will use every single color on
their tiny masterpieces and cover every possible inch
of their "canvas."

Now that's fine for Mikey and Molly…they're in
pre-school. Your website should be a study in
simplicity. Not too crowded…not too busy…not to
colorful…not too-too in any way. For you and your
website, too-too is a no-no, and the big box of
crayons should stay in the drawer.

Start your search for simplicity by looking at the
colors on your site. Nothing is simpler than black
text on a white page… yet this is usually the most
effective way to present a lot of copy.

The reason for this is elementary: The contrast is as
strong and dramatic as it can be because black and
white represent the extreme opposite ends of the
scale. Any use of color is reduces the degree of
contrast between start black and white.

Think about advertisements in fashion magazines or on
billboards. A pink raincoat against a purple
background? Or… how about white type on a lime green
background?

Graphic designers use such colors for their visual
impact because fashion ads are driven by pictures, not
words. The colors achieve the opposite effect that
you're looking for.

Bright colors detract from the text by making the
words difficult to read. In fashion, this works to
an ad's advantage by compelling the consumer to look
at the clothing.

On a website, the wrong combination of colors makes
reading the words frustrating and annoying. If you
frustrate and annoy your visitors, what are the
chances of them buying anything from you? (In the
language of professional sales, "frustrating" and
"annoying" are synonyms for "no sale.")

Don't annoy the consumers! Your job as a marketer is
to make your copy as easy and hassle-free to read as
humanly possible so that visitors will want to "set a
spell" and read what you have to say.

Now don't get me wrong. The right use of color can
certainly help make a more visually appealing site.
There are brilliant designers out there who know how
to use tones and textures so masterfully that sites
are works of art AND sales monsters.

Don't fall into what I call the "Bells 'n' Whistles"
swamp. Too much graphic activity will pull you and
your website down .like quicksand! Avoid the
temptation to use unusual colors, combinations and
flashy graphics simply because they’re available.

A little color goes a long way and primary colors are
a better, more clearly defined choice.

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"Sneaky" Pill #2 - The White Pill

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Part of making your message easy on the eyes is to
make it exceptionally easy to read. You want readers
to breeze though your copy effortlessly. The best way
to do that is to break up paragraphs into instantly
scannable segments and provide plenty of white space.

What's the big benefit of a little white space? Short
segments are easiest to scan and understand on the
fly. And if your prospect is able to "absorb" your
information easily…effortlessly…he/she is more
inclined…is in fact COMPELLED to read further.

(In the language of professional sales, "compelled" is
a synonym for "I've got you hooked and in a moment
you'll be putty in my hands.")

The more you can break up your test into short
sentences and paragraphs, the easier it is for
prospects to read. If your message looks like an
easy read, chances of your prospect actually reading
your letter improve significantly.

Don't use bleach to add more white to your site. Just
remember to keep your page widths to a minimum and for
a brighter, clearer, cleaner looking website.

Keep your text to a maximum width of 65 characters.
That way your page should be easily readable from any
monitor. (A rule of thumb is that you should always
keep the ‘little people’ in mind. I mean those with
the little 12” monitors set at 640 x 480.)

Warning! Warning! Warning.

Avoid at all costs, the need for horizontal scanning.
It’s enough of a challenge to get readers to scroll
vertically through your sales message. To ask them to
scroll horizontally too is absolutely ludicrous.

It’s always a good idea to set your main page inside
the width of the typical window. What this does is
display an obvious page border so the reader knows
instantly that he’s not missing out on anything.

With a border, the reader feels omniscient
(all-seeing), "Ah. This is easy. I can see this
entire message easily. I think I'll read it in its
entirety."

Without such a border, the reader feels confused,
"Hey! What's going on here? I don't get it. This
is annoying. I’m getting out of here."

Some people say it's better to light a candle than
curse the darkness. Marketers say it's better to
facilitate easy, problem-free reading of a simple,
clean website than curse the fact that prospects kept
their money to themselves.

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The Gold in the Nugget

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Simply put, your goal -- in design and copy alike --
is to simplify the process.
Clarify your message so that it cannot be
misconstrued. Provide a single direction for your
prospect to proceed. Funnel them through your copy to
the order page. Clarify your design so that your
message is not misconstrued. Provide a single focus
for your prospect -- the words!

Now get out there and make yourself rich…and happy,
too!

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:

http://www.websiteconversionexpert.com/cmd.php?af=975831

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2009-05-22T04:45:00.000-07:00

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The Ultimate Secret To Internet Success! (And It’s Not What You Think)

2009-05-21T20:50:00.000-07:00

Copyright © 2006 Quick Turn Marketing International,
Ltd.

What I'm about to say may hurt your feelings, but it's
time someone tells you the truth:

If your website is not making money, it’s NOBODY'S
FAULT BUT YOUR OWN!

I'm warning you…this message is sharp and pointed. I
guess I'm "fighting back" after hearing so many people
bitch and moan…

"Oh Dan, my website is not working money or website is
not making the kind of money I want. But it's not my
fault…

*If only the competition wasn't so fierce…

*If only people were buying online more…

*If only I can get higher ranking on all the major
engines…

*If only my affiliate will promote my stuff harder…

*If only I can get more traffic to the site…

*If only my customers will just send me more referrals…

If only… If only… If only… What a bunch of hooey!

I am here to tell you, if your website is not making
money, the only finger you can point is at yourself.

If you're busy pointing fingers anywhere else, you're
suffering from one of the most common "sicknesses" in
business…a toxic point of view that can kill…
Passing the buck.

If you can't accept total responsibility for the
success and failure of your site, you're not in
control…you're powerless.

BUT…if you "own" your website completely…if you accept
that it will rise or fall because of you…if you're
fully accountable for it…

Then you're the power figure…and you can use your
power for good -- to improve, polish, and perfect your
website.

If you're willing to do the work and analyze the
situation AND YOURSELF, you'll find answers to key
questions like these:

***What are my problems?

***What are the true reasons why my website is not
doing well?

***What am I pretending not to know/see?

and the biggest question of all:

***What do I personally need to do or have to make
things better?

Maybe you need more knowledge, maybe you need more
skills, maybe you need more traffic, maybe you’re not
doing enough marketing…

It doesn't matter what you need. What matters is that
you identify the need and then fill it!

I have a friend who says that as a business person on
the web, you can take one of three approaches.

You can be a wiener (someone who throws money at a
failing website), a whiner (someone who complains
about throwing money at a failing website) or a winner
(someone who says, "I'm going to make this failing
website succeed.")

If your website is not getting enough traffic, do more
per-pay-click, write articles, send out some press
releases, exchange links with other sites, whatever,
do something.

If your website is not converting well, hire a
copywriter, re-write your own copy, test different
website conversion strategies, do something.

If you don’t know how to set up your site properly,
hire a web designer, learn HTML, get an auto-responder,

The key here is to stop whining, start getting mad at
the situation and then do something about it.

Do whatever you want…just do something!

Don’t sit around and hope and pray your website will
do better. Because it won’t.

What's the worst that will happen if you take action?
You'll make mistakes.

BUT…you’ll also LEARN from your mistakes. You’ll get
FEEDBACK from the marketplace so you'll know how to
MAKE CHANGES so your site will be more effective.

You don’t have to get it right, you just have to get
it going.

Stop whining and take action!

That's a Lok!

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:

http://www.websiteconversionexpert.com/cmd.php?af=975831

How To Get Your Customers To Fall In Love With Your Products And Services

2009-05-20T20:59:00.000-07:00

Copyright (c) 2006 Quick Turn Marketing International,
Ltd.

My hair grows so damn fast. I have to get a hair cut
every 3 weeks. Every time I need a haircut I go to
Peter in downtown, Vancouver.

You know… Peter actually worked in New York 10 years
ago. I guess you could say he earned his chops in New
York. And he's cut hair for many celebrities,
including Jim Carrey, etc.

Then he moved to Vancouver and opened his own salon.

Well, if Pete is good enough for Jim Carrey then he's
good enough for Dan Lok.

I've been going there for 8 years now.

Talk about customer loyalty!

Yeah… so I'm sure you are asking why am I so damn
loyal? Right?

What makes Pete different than the other hairdressers?
Why do I go back to him again and again?

Well I'll tell you. Pete works at it. He builds loyal
customers in each interaction and builds them into
every haircut he produces. He didn't attract the stars
simply because he cuts hair well (though he does). He
also offers exceptional customer service.

And I have to tell you, even if Pete's haircutting
ability wasn't 110%, I'd probably still go back. Why?
Customer service. Commitment. Quality.

So ask yourself, how do YOU build loyal customers?

The best way to build loyal customers is by using the
loyalty ladder concept. I want you to picture an
ordinary ladder.

Now consider each rung of the ladder. Each "rung" is a
"stage" of loyalty a customer may have. There are many
different stages of loyalty customers demonstrate at
each rung of the ladder:

*Raving Fan

* Devotee

* Member

* Customer

* Shopper

* Prospect

* Suspect

Let's describe each of these in more detail.

Suspect
The suspect is the lowest rung on your ladder, when a
customer starts out on your loyalty ladder. This is
when customer's are at the very bottom of your ladder.
These are people who may or may not want or need what
it is you sell. They may not have any money. They are
simply people who are not buying.

Prospect
Prospects are suspects who have taken some sort of
action like subscribing to your newsletter, giving you
their email addresses or those who have asked you for
some sort of free information. They are people who may
turn into active customers, but aren't there yet.

Customer
A customer is anyone who has actually spent money with
you. You have to differentiate between your prospects
and your customers. This is one of the reasons it is
so damn important you segment your lists. You don't
want to have everyone on ONE BIG list.

At the very least, you should have a prospect list and
customer list. You should treat your prospects and
customers very differently. You should always give
your customers more attention. Give them a better deal
than everyone else. Why? They are already paying you
for your products and services. Prospects are
important, but customers are even more important.

Member
A member is someone who buys from you more than once.
These are customers that now trust you. They feel they
belong with you in some way. Now listen up. Customers
who make two purchases are 10 times more likely to
make more than someone who makes only one purchase
with you. So anyone who is a member deserves special
attention, because if they buy twice, they are likely
to buy again.

Devotee
What's the difference between a devotee and a member?
A devotee is someone who not only buys from you, but
tells other people about you. They send you referrals.
They promote you actively. They are happy to be your
free sales force because they get so much value from
you.

Raving Fan
The next stage in the ladder is Raving Fans. Usually
only 1% to 5% of your customers become Raving Fans.
They're one of your most valuable assets. They pretty
much own everything you have. And, whatever new
products and service you come up with, they will buy
without blinking an eye.

The Raving Fan will stick with you for years as long
as you don't screw up in a major way.

There's a very strong trust and bond with you and the
Raving Fans. They trust you 100%. They want to see you
succeed. They want to see you do well. If a devotee is
someone who sells for you, a Raving Fan is someone who
can't STOP selling for you. Raving Fans tell everyone
about how fantastic you are. They talk about your
company. They love you.

These days it's more expensive than ever to get a new
customer. Most businesses in fact are acquiring their
customers at a loss or break-even point. That means
you have to get your customers to come back to you and
buy again and again.

Why? That customer isn't simply profitable to you.
They are your most important resource. What you want,
what you need is as many raving fans as you can get.

You will succeed when you sort your prospects from
suspects, move people up from prospects to customers,
from customers to raving fans.

You need to have a marketing system that automatically
moves people up the loyalty ladder as quickly as
humanly possible.

Very soon, it'll be like me and Pete. I am one of
Pete's Raving Fans. I send him clients. I sell FOR him
without him asking me to it. I write about him in my
article! I only go to him and nobody else. And I am
thrilled to show up every month, 12 times a year to
give him money. And I'll keep going to him unless he
retires from the business. That could be another 10 to
20 years.

You see how much a Raving Fan like me is worth to
Pete's business?

Sincerely,

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:

http://www.websiteconversionexpert.com/cmd.php?af=975831

Internet Marketing Crash Course Review

2009-05-19T20:18:00.000-07:00

Internet Marketing Crash Course provides you with a complete guide to marketing your website - it covers both the basics and the more complex tactics.

It's an extremely comprehensive package so it would take me forever to list everything here. This package comes in the form of 12 CDs with another 322 pages of info.

Frankly, I doubt if there is a package available anywhere that is as comprehensive as this. It's probably the first thing that I recommend to anyone who is NEW to internet marketing.

It will definitely help you to understand everything that you could and should do for your site to make it profitable. Here are some examples of the information:

- The "sure-fire" method of approaching potential JV partners

- The 7-step formula for setting up profitable JV deals! This will take you right from the "root-to-the-fruit" without any "road bumps"!

- How to become an expert in your niche market in 6 months or less

- How to get to the top of Google AdWords without bidding on the most expensive keywords!

- Who exactly in the media to send your press release to for the maximum chance of getting media coverage

- Why having a smaller list can (in many cases) be much more profitable than a huge list!

- The #1 thing you have to be very wary of when setting up a membership web site - if you don't get this figured from the get-go… your membership site might just become the bane of your life!

- A neat little way to get others to eagerly create great content for your membership site… and gladly do it FREE of charge!

- How to immediately multiply the revenue of any offline marketing campaign… at no additional postage cost!

- The absolute FASTEST and surest way to make it in the seminar business!

- The very best days of the week to hold a teleseminar!

- How to use blogs to "bypass" the aggressive spam filters!

- How to use emotional marketing to get people to justify almost any purchase - no matter how costly!
How to create an info product that knocks the socks off any other competing product in your market!

And what impresses me most about this course is just how complete it is.

I've purchased other Internet marketing books and resources before, and they all seem to focus on just ONE thing. For example, they'll tell you how to build a great-looking site, but won't tell you how to get anyone to visit it!

Or they'll tell you that you need to start collecting e-mail addresses from your visitors -- and then they don't tell you HOW to do it!

The Internet Marketing Crash Course is almost like an encyclopedia of Internet marketing, since it explains in tremendous detail absolutely everything you need to know about how to start, run, and grow a profitable online business. I give this product my absolute highest recommendation.

http://www.websiteconversionexpert.com/cmd.php?af=975831

7 Levels of Internet Marketers

2009-05-18T20:55:00.000-07:00

Copyright (c) 2006 Quick Turn Marketing International,
Ltd.

If you want to jump-start your life and your business,
you have to know what type of Internet Marketer you
are.

True financial success only comes to those that master
this concept. So ask yourself, "Do you know what kind
of Internet marketer you are"?

Have your marketing experiences on the Net been
positive, negative or mixed?

I'm sure by now you want to know why you get the
results you do (positive or negative) that you get
when you market online, right?

If not, you should…

Let me tell you some hard facts. I have spent years
around hugely successful and rich Internet marketers.
I've personally helped thousands of Internet marketers
excel and realize their financial dreams.

While working with many of these marketers, I
discovered a simple secret. One that may be the key to
your financial success.

Despite the many and varied personality types in the
world (and there are many my friends), there are
really only seven basic types (or levels) of
marketers. And while it is common for an individual to
drift a little from one entrepreneur type to another,
most people will stay fixed at one level or marketing
their entire lives.

This is bad news.

Far too often I see people who are "stuck" at one
level of marketing. Why is this bad? I'll tell you… it
prevents them from realizing their true financial
potential. Sound dire? It is, but don't worry.

The good news is that anyone, with a little effort,
can easily upgrade their marketing skills and realize
financial stability (even you!).

The first step you need to take to upgrade your
financial status is identifying what type of marketer
you are. Knowing this will provide you a clearer
understanding of why you achieve (or don't achieve)
the financial results you want and need to realize
your dreams.

With this new awareness and understanding, you can
adopt (or maintain) the attitudes necessary to reach
the level of marketing you want and need to succeed.
You can then reinvent your marketing strategy using
this awareness and take the proper action needed to
realize the financial results you so richly deserve.

As you read through the seven levels of marketers
provided below, I want you to know that at various
times in my life, I have been at almost every single
one of them. It was only as my knowledge and
experience increased that I was able to upgrade to the
level I am at today.

At some point while reading the descriptions of each
level, you will probably recognize where you are or
where other people are you know.

I recommend while reading you write down where you
currently are as you discover your level, to help
improve your awareness of your current strategy. This
will also help you realize where you need to go.

Here are the seven levels of Internet marketers.

Level 1 - The Mooches

The "Mooches" are people at the very bottom level of
marketing. They're clueless and sit around wasting
their time. Most are completely ignorant of the
moneymaking opportunities available on the Web. These
people spend their time whining about their financial
status without taking the time to evaluate what they
need to do to get ahead.

Most Mooches don't have a clue about Internet
marketing. If you ask them what the Internet is for,
they'll say, "to chat" or "to e-mail friends" or even
better, "to watch porn". You know, something useless.

They are the kind of people you see working dead-end
jobs with nowhere to go.

They don't like what they do and find plenty of time
to complain about their job, but no time to do
anything about it.

Most Mooches don't take time out to invest in
themselves or their self-education. They have no
self-esteem and feel that richness and financial
security is out of their reach.

While they may admire the achievements of others, they
don't see themselves as winners. Most believe the real
winners are "lucky" rather than savvy people. They may
know people who are successful, but they allow their
fears to hold them back.

Here's a brief summary of Mooches top traits:

* Ignorant of the Internet and all it has to offer.

* Believe the Internet is for fun not for making money.

* Lack any marketing savvy.

* Lack the motivation necessary to succeed.

* Have poor self-esteem and are afraid of taking
chances.

* Believe real fortune is a matter of luck rather than
skill and hard work.

My advice: Shut up, stop whining and get a damn life.
No one is going to hand you the winning lottery
ticket. If you want to succeed you have to believe in
yourself and work hard to get where you want to be.
Period.

Lever 2 - The Wanna-Be

The "Wanna-Be" has ambition, but not enough. They
wander around in the dark looking under stones for a
magic treasure box. They want to make money, but don't
have a clue how. They get sucked into ridiculous scams
and waste their money on garbage ideas that won't get
them anywhere. They need to get smart quick about
where they need to go to turn their life around.

Most Wanna-Be marketers have heard of the Internet and
know people who make money on the Net, so they are
easily excited about opportunities. Unfortunately they
spend most of their money on MLM and other moneymaking
scams rather than chasing real opportunities.

You'll recognize this person as the kind of person who
rapidly floats from one business opportunity to
another, dreaming one-day money will just fall in
their lap. They want to make money, but lack the drive
and motivation necessary to succeed.

They are too busy spending their time looking for "get
rich quick" opportunities, so they spend a lot of time
signing up for "guru" mailing lists and fast money
scams.

Most don't have a clue it's not their lack of money
but their lack of knowledge that is keeping them from
succeeding.

Wanna-be's would do better if they just took some time
to find out what it takes to work smarter. Here's a
quick summary of Wanna Be top personality traits:

* Like Mooches, lack real motivation.

* Want to make money but haven't figured out how.

* Fail to take real responsibility for their actions
and their life.

* Believe money grows on trees.

* Easy prey for scam artists. They invest in cheap
opportunities believing this will fulfill their dreams.

My advice: If your life stinks, it's your fault!
Moneymaking is hard work. You have to put yourself out
there, learn all there is to learn and then DO it. You
can't rely on get rich quick opportunities or you will
continue to fail.

Lever 3 - The Pretend To Be

The "Pretend To Be" is living a lie. They pretend to
work hard, to do what it takes to get where they need
to be. But they don't actually DO anything. Most are
perfectionists, worried about getting it right the
first time. They don't realize just how much they can
learn even by making a few mistakes.

Most Pretenders are waiting for the perfect time to
start a new business. They don't realize the perfect
time is NOW. They talk talk talk about starting an
Internet business but lack the guts necessary to DO
IT. Many have successful offline businesses and spend
lots of their hard earned money attending seminars and
buying e-books about Internet marketing.

They may lie to themselves believing that they are
preparing themselves for the day they will jump in and
DO something. These guys know a lot but don't take
action, so ultimately they set themselves up for
failure.

A good example of a Pretender is a successful
overworked doctor who spends $20,000 on info-products
but doesn't develop a website. The Pretender doesn't
understand a key principle of this industry… You don't
have to get it right the first time; you just have to
get started.

They say they want a successful business, but the
truth is they are afraid to step out of their comfort
zone. They lack courage, and instead hide behind what
they know rather than taking a chance and exploring
the unknown.

Key traits of the Pretender include:

* The like to talk the "talk" but don't walk the
"walk" when it comes to their life and their business.

* They lack courage and fear the unknown.

* They fool themselves into thinking they are making
progress by buying more and more useless products and
attending seminars. They never actually do anything
however.

* They live under false pretenses, believing there is
a "right" time to start and a "wrong" time. (There is
no right time unless that time is NOW!)

My advice: You don't have to get it right, you just
have to get it going. Get off your butt and start
doing.

Level 4 - The Newbie

The "Newbie" is on their way to the fast track, they
just lack experience. They have the desire to learn
and grow, and may have the skill and talent necessary.
They jump into opportunities with all the freshness
one would expect of an eager beaver in the industry.
They have done some homework, but lack the technical
know how to get where they need to be.

There is hope for the Newbie. They feel excited and
probably have read a few books about Internet
marketing. Unlike Pretenders, they are willing to
invest a lot of time in themselves. They will buy
resale rights, reprint rights, licenses of many
products… but lack the know how about how to market
them.

They may already be making a few thousand bucks each
month, but have the potential to make a lot more if
they focus better and improve their technique.

They don't understand it's not the products you sell
but the MARKETING that leads to financial success.
It's not what you sell, but how you sell it.

Newbies have ambition they just don't have enough. The
lack the technical knowledge necessary to take their
business to the next level. They also believe that to
succeed they have to do everything themselves, when
what they really need is the help of an expert. They
are control freaks that believe, "If you want
something done, you gotta do it yourself."

Most Newbies have tunnel vision. They fail to see the
big picture.

Key traits of the Newbie include:

* Most Internet marketers fall into this category.

* Most feel confused about the right approach to
marketing.

* They think it is enough to build a dynamite site,
that if you build they will come.

* They lack a basic understanding of marketing.

* Most of them are broke so they can't afford to hire
anybody.

* Lack of vision - don't know what they want to
achieve in the long-term.

* Lack of direction - don't know want to do next and
how to take their business to the next level.

My advice: If you could get there on your own, you'd
already be there. Ask for help if you want your
business to rise to the occasion and if you want to
reach the next level.

Level 5 - The Marketer

The "Marketer" is well on their way to victory. They
are making some money. They are strong marketers. They
still lack the ambition necessary however to get off
their butt and do what they need to do to truly
realize victory.

Most Marketers have a website or a moneymaker but
don't have a business. They posses a strong
understanding of marketing, copywriting and traffic
generation and have a clear sense of what their
audience is looking for. They are often leaders within
their niche and make good money.

They enjoy a comfortable living. The problem is they
are sitting on their "ass-ets" and thinking what they
have accomplished so far is all they can do. They fail
to realize there is more opportunity available if they
are willing to put in a little extra effort.

They are more comfortable hanging out in their comfort
zone. A good example? A client of mine making $10,000
a month. He is making a good living, but fails to
realize he can make even more.

Most savvy marketers think they know it all and have
seen it all but they haven't. They often compare
themselves with Level 1 to 4 instead of Level 6 and 7.
It is this low expectation of themselves that kills
them.

Many have the ambition to make more money but lack the
knowledge necessary to do this. Because of this they
feel stuck.

Key traits include:

* Have created some success but fail to realize they
can create more wealth if they apply themselves.

* Are afraid to step out of their comfort zone.

* Many are playing not to lose instead of playing to
win.

* Most will excel and prosper quickly if offered
guidance.

* Have the potential to take their business to the
next level.

My advice: You don't know what you don't know. You
can't solve a problem with the same mind that created
it! Get a mentor. Raise the bar, improve the
expectations you have for yourself.

Level 6 - The Master

The "Master" is a smart marketing agent. They are
making good money, and can teach others how to do the
same. Most are visionaries, charismatic leaders who
have a good handle on everything they need to succeed.
They'll fail only if they stop thinking about what
more they can do. There is always more success just
around the corner, if only one takes the time to look.

The Master marketers are millionaires, or at least
making 6 figures a year. They are leaders in their
industry. They are well versed in direct response
marketing and can teach others. They have a vast
amount of knowledge both online and offline and
experience working in different businesses.

Most have experience working with adversity. They are
high performance people who make great mentors. Most
understand traffic conversion and traffic generation.

The Master marketer can get into any niche and make
money, even if they don't have any affinity or
experience working with a niche.

They recognize the Internet is nothing more than a
medium they can use to make money. They integrate
online and offline marketing. They posses a solid
understanding of copywriting, testing and tacking.
They build a team of experts around them and delegate
responsibility to talented people.

They create a vision and strategy. They understand
that less control actually translates into more
control. They don't worry about managing the
day-to-day but rather focus on the big picture. They
empower their team to excel and create money for them.

Key traits include:

* Outsource almost everything except the marketing.

* Never stop learning - Stay hungry and keep learning
and investing in themselves.

* Believe in themselves and their ability.

* Have a clear vision of they want to accomplish.

* Understand their business is there to serve them,
not the other way around.

My advice: You're more than what you have become, if
you allow yourself to go beyond. There is always
something more you can achieve if you set your mind to
it.

Level 7 - The Entrepreneur

This is where everyone should aspire to be. The
Entrepreneur has already achieved true victory. They
are the models that others try to mimic and follow. If
you ask me, your goals should be no less than
achieving "The Entrepreneur " statue.

These are the multimillionaires, the master sales
people and the master marketers. They have a strong
team of talented people with different expertise
surrounding them.

They hire people that are smarter than they are to
ensure their success. They have a clear vision for
their company in the short-term (1-3 years) and in the
long-term (5-10 years). Most sell their Internet
business at a profit of millions of dollars.

These are the people taking their companies public.
They are raising capital and selling to the public… to
shareholders… but not to customers.

They have an exit strategy in place before starting
something new. They recognize the purpose of a
business is to sell it or put it on autopilot so they
can enjoy their lives to the fullest. This is where
you want to be.

Key traits include:

* Visionaries and entrepreneurs.

* Taking their companies to public.

* Raising Capital.

* Website could be making millions a year.

* Have professional managers running their business.

* Example: ebay.com, google.com, yahoo.com… etc.

My advice: Give back to society.

So now I ask you… Which one are you? Which one do you
want to be? The people you know, which level are they
at? Are they realizing their dreams? Why or why not?

You have to ask questions, have a firm understanding
of where you are NOW and where you WANT to be soon if
you want to succeed. Don't just charge ahead blindly,
but don't sit on you're ass either.

If you want to succeed, take charge of your life and
your financial future. Find out where you are, and
what steps you need to take to be where you want to be.

Sincerely,

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:

http://www.websiteconversionexpert.com/cmd.php?af=975831

Why You Aren't Making The Money You Want To On The Internet And What To Do About It!

2009-05-17T19:36:00.000-07:00

Copyright © 2006 Quick Turn Marketing International,
Ltd.

Many clients come to me with problems…

The most common problem I hear from people is they
aren't making the kind of money they want to make with
their Internet business. They don't know what the
problem is and they want me to help.

I'll tell you what the problem is. Most of these
people are what I like to call opportunity seekers.
These are people that have too many sites and don't
spend any time focusing on ONE business. They may have
20 or 30 websites, with each site only breaking even
or making a few hundred dollars every month.

Most opportunity seekers are not making the money they
want or achieving their financial goals. Why?

They are making a common mistake. They have too many
sites, too many interests. This prevents them from
focusing their efforts and creating the six figure
income they dream of.

Focus Is The Key To Long-Term Success

If you want to succeed on the Internet, you are much
better-off staying focused. That means starting off
with one site or idea and perfecting it before moving
on to the next Internet adventure. Far too many people
have a get rich quick mind-set. In fact, I'd say
almost all opportunity seekers have this mind-set.

They jump from one program to another hoping one of
them will lead to success.

Opportunity seekers are always the first to jump on
the next big moneymaking bandwagon. It may be one
thing one month, another the
next month.

They may try to concentrate on affiliate marketing then
switch dramatically to e-book marketing the next.

Whatever seems to be working for others they jump into
with wild abandon, without considering their true
talents, abilities and interests.

These people are looking for some easy way to make
money. They think they can make money with Google
AdSense or just a web page, or even with a multilevel
marketing program. This is NOT how an entrepreneur
thinks! However, this is exactly how an opportunist
thinks.

They always are looking for shortcuts, and then wonder
why it isn't working.

It isn't working because you have no focus. You must
have focus. You must think like an entrepreneur. Focus
is one of the most vital aspects of your success. My
advice to these newbies is shut down 29 of your sites
and focus on one site, the one that best represents
your interests.

Optimize it. Work on refining it. Refine your sales
process and your back end on this single site and make
it successful BEFORE you move on to the next site.

Yes, I have many sites. But I am Dan Lok. You're not
there yet. Perfect your one site. THEN you can think
about moving on to other moneymaking ventures.

Horizontal Vs. Vertical Business

Many people have what I call a horizontal business. A
horizontal business has many sites in many different
niches, like hobby niches.

People who own horizontal businesses have 20 or more
separate business ventures. I recommend having a
vertical business instead. A vertical business is a
business that has depth and focus.

Having a vertical business means if you have a product
in a particular niche, like stock trading, focus on
selling products related to that and that only. Put
all your eggs in one basket and create a funnel
effect. This way you'll have one group of customers
and you can become a big fish in
a small pond.

You'll have all your eggs in one place yes… but you'll
become an expert egg layer and watch all your eggs
hatch with great success.

Make sense?

What is the problem with a horizontal business? You
aren't specialized.

It's almost impossible to make a six-figure income
with this kind of business because you don't spend
enough time on any ONE business.

When you have a vertical business, you have fine-tuned
your business so well competitors have a hard time
keeping up with you. People can't compete. You also
build a strong client base with satisfied customers.

Think Like An Entrepreneur

So, the biggest problem people have is they are
opportunity seekers.

The key is thinking like a true Internet entrepreneur.
Don't jump on the trend bandwagon. Don't ask what the
shortcuts are. An entrepreneur has a long-term vision.
You have to have a one-year, five year and ten year
vision. Find out what you want your business to look
like in the long-term.

Ask yourself, What do I want to accomplish ultimately?
Then decide whether your activities fit with your
goals. Stop jumping from one program to another. Focus
on one program, one site, and one great idea. This is
what you have to do if you want to make six figures.
It has nothing to do with your knowledge, skill set
experience etc. It has to do more with your focus.

Sit down. Think about it.

Stop jumping from one program to another and stop
getting sucked into false moneymaking schemes. Find
out what your goals are, what you want to accomplish.

This is a far superior approach. Yes, it takes a lot
of energy. But its worth it. In the long-term it's
much less tiring than diversifying your business.

Once you are an expert in your industry or niche, THEN
you can think about diversifying your business.

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:

http://www.websiteconversionexpert.com/cmd.php?af=975831

FADE IN

2009-05-03T09:17:00.000-07:00

BISMILLAH...let's the blog started